You’ll have noticed that there’s a messaging war underway to attract users to these stickiest of platforms, while datamining and monetizing this vast, captive audience of interconnected users. First touted two years ago, this was the realization of CEO Mark Zuckerberg’s vision for “the future of communication increasingly shift to private, encrypted services.” Right now, though, those two apps plus Messenger are in the midst of a protracted three-way integration to create the world’s leading messaging platform. Facebook’s latest antitrust battle centers on the strategy behind its acquisitions of WhatsApp and Instagram, the threat being the forced divestiture of both.
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